This post is a part of a series designed for Unity Communications representing the Amalgamated Transit Union. This post is for motivating public participation and directing “traffic” to the onguardforyou.ca website by filling out a 3 question survey and entering to win a monthly transit pass. These ads were posted on social media sites (Facebook and Instagram) to create awareness and provoke action by going to the website, onguardforyou.ca where the public can find more information.